(A) room for everyone — Arsenal x Hotels.com
Client: Hotels.com
Role: Creative direction
Media: advertising, social and editorial campaign across Hotels.com, Youtube, Instagram (paid and organic), Facebook, in Stadium, print, CRM
US/UK
“A Room for Everyone” was a season-long Hotels.com partnership with Arsenal FC celebrating football’s diverse global community and boosting brand relevance. We created a metaphorical “Arsenal Hotel,” a welcoming space for all, brought to life through a 360° campaign featuring influential fans, players, and legends. A central hub let supporters book stays, enter competitions, and explore exclusive packages.
To inspire travel, we launched the Gunners Getaway Editorial Guides—curated tips from players and fans—amplified across social channels and matchday programs.
The campaign drove a 40% lift in brand consideration, reinforcing Hotels.com as the perfect home away from home.
Main film
Gunners Getaway Guide to north London (Editorial driver)
Gunners Getaway Guide to north London (Editorial)
Gunners Getaway Guide to Europe (Editorial)
Gunners Getaway Guide to international (Editorial driver)
Gunners Getaway Guide to international (Editorial)
Gunners Getaway Guide to Away days (Editorial driver)
Gunners Getaway Guide to Away days (Editorial)